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98 ASIAN TRADER 17 OCTOBER 2025
A new type of vape: Vuse Ultra
THE NEW VUSE ULTRA
POD-VAPING
CONCEPT IS taking
vaping into new
territory, the device
being loaded with
features to tailor it to
individual tastes, and
the MyVuse app to track
all sorts of taste and
performance param
eters – a really
sophisticated piece of
kit to enable the
discerning vaper get
the very most out of the
experience, with it’s
bang-up-to-date
closed-system hi-tech.
The Ultra pods are also back-compatible with older Vuse devices, meaning
that if retailers are still stocking some of the older pods, or if you are a Vuse
consumer and have old pods, you can use them with a new device.
But it’s with the Ultra pod and the Ultra device together that you get to
experience the unique new features of the Ultra device such as the auto tune
and puff tracking with the flavours as well.
The new flavours include one tobacco and one mint, Cherry Ice and Dragon
Fruit Pomegranate. Making eight flavours currently available.
Vuse Ultra is rolling out now at selected convenience outlets ahead of an
imminent wider distribution and promotional campaign.
RRP: £30 for device; £9 for Ultra pods
PUFFS PER 2ML POD: up to 1000
hen Raghav Puri was growing up,
JTI’s field sales representative was a
regular at his parents’ convenience
store near Heathrow. Years later, after
graduating with a law degree, Raghav applied
for a role at JTI and found himself on the same
team as the rep he recognised from years
before. “It felt full circle,” he says.
On the road with retailers
Raghav started in the field as an Agile Business
Advisor (ABA), before securing his own patch
as a Business Advisor (BA). The job was hands
on and retail first: visiting independent,
symbol, key managed, convenience and
wholesale accounts, building distribution on
new launches over cycles and ensuring stock
availability. “Your goal is simple,” he says.
“Grow the category, protect availability and
help the retailer win.”
From field execution to ‘mission
control’
In 2022 Raghav moved into the office as a
Commercial Planning Executive, a team that
connects brand plans with field execution.
Two years on he’s a Sales Planning Manager. “A
typical day is a table full of ideas,” he says.
“You’re brought in to test what will fly in the
real world – then make it happen.” That means
brainstorming activities, aligning
with marketing and legal, checking
stock with forecasting and working
with JTI’s logistics partners so the
field team get the right kit on time.
“There are a lot of spinning plates,
but that’s the fun.”
Growth you can feel – on
day one and year six
Raghav credits JTI with stretching
him at every stage of his career
journey. In his first year he completed a train to
train course and went on to coach new joiners
in the field sales team – one of whom is now an
Area Sales Manager. He’s had exposure to
senior meetings, plus a global mentor based in
JTI Canada: “You’re talking to executive level
leaders about your next move, confidentially
and constructively.” Personal support has
matched the professional: “The private
healthcare and manager flexibility were
brilliant when I had health issues. And it’s a
genuinely open door culture; I can literally
knock on the General Manager’s door.”
Thinking about a career in sales?
Raghav’s advice is to arrive curious and keep
your options open. “I planned to stay two
years. Six years later, I’m still learning.” JTI
offers sales apprenticeships, the
foundations for which are commu
nication, organisation and relation
ship building: “You’ll get to know
retailers and their families. If that
appeals, you’ll thrive.” With
coaching, mentoring, clear
progression and opportunities in
over 130 JTI markets for those who
want to gain international experi
ence, the pathways are wide open.
“People at JTI will help you get
where you want to go. You just need to meet
them halfway.”
Why it matters to retailers
Whether in the field or in planning, the north
star is the same: better outcomes in store. “Our
job is to bring practical, data led activities that
make sense behind the counter,” Raghav says.
“If the retailer wins, we win.”
Ready to start?
If you relish face to face conversations, enjoy
solving problems and want a career that can
move from the shop floor to ‘mission control’,
JTI’s Sales Apprenticeship route is a smart first
step. As Raghav puts it: “The opportunities are
endless and the support to achieve your
ambitions is real.” Find out more at
www.jti.com/en/careers.
How JTI Sales Careers Go from Shop Floor to Mission Control
Raghav Puri
PROMOTIONAL FEATURE
JTI: BUSINESS ADVISERS
Mcvitie’s brings back
Jaffaween Cake Bars
BY POPULAR DEMAND, MCVITIE’S IS BRINGING BACK Jaffaween Cake
Bars, perfectly timed for trick or treaters and shoppers seeking
seasonal snacks over Halloween. Available in two flavours, Jaffaween
Cake Bars combine the classic light sponge with the tangy jelly centre
of Jaffa Cakes, coated in a layer of rich dark chocolate.
“Our Jaffaween Cake Bars have always been a spooky season
favourite, so we’re thrilled to bring them back for 2025,” says James
King, Marketing Director, McVitie’s, pladis UK&I.
“Halloween is such a fun time for families and friends alike, and these
Jaffaween Cake Bars are the perfect way to add some extra Jaffa magic
to the snack cupboard. With their eye-catching pack designs, our
Fang-Tastic Orange and Spine-Chilling Cherry treats bring the perfect
mix of fun and flavour to the season and make the ideal addition to trick
or treat cauldrons, dinner parties and lunch boxes.”
FLAVOURS: Fang-Tastic Orange and Spine-Chilling Cherry
AVAILABLE: nationwide (RRP £1.50 for a pack of five)