MUST STOCK
17 OCTOBER 2025 ASIAN TRADER 99
MUST STOCK
MUST STOCK
Yopokki – Authentic Korean Street Food,
now
YOPOKKI, WHICH IS A
TOPOKKI – A
POPULAR KOREAN
DISH MADE of chewy,
cylinder-shaped rice
cakes (garae-tteok)
served in a savoury sauce
– is the ultimate Korean
street food, and is
witnessing a boom in the
UK snack market, showing
sustained growth.
Yopokki is the key brand
at the forefront of this
Korean culinary wave,
bringing authentic,
ready-to-eat Korean topokki
meals that capture the
essence of the Korean street
food culture.
Yopokki brings the vibrant
flavours of Korea in three delicious
variants: Cheese, Sweet & Spicy and Jjajang (black bean sauce). Yopokki is creating a
buzz in major supermarkets like Tesco and Sainsbury’s and in leading Cash & Carry
depots including Dhamecha, United Wholesale Scotland and United Wholesale
Grocers, and Ocado.
Yopokki’s popularity is growing among ethnic and independent retailers for
Korean food enthusiasts as well as younger consumers seeking bold Asian food, thus
is bound to generate rapid spike in sales.
AVAILABLE IN: 3 variants – Cheese, Sweet & Spicy, Jjajang (black bean sauce)
FROM: leading Cash & Carry depots of Dhamecha, United Wholesale Scotland,
United Wholesale Grocers and other leading retailers.
Stock up on Mutti’s top-selling Polpa
MUTTI, THE UK’S FASTEST
GROWING AMBIENT TOMATO
BRAND (46%YoY value and total
brand sales now approaching
£40m), is offering its best-selling
Polpa Finely Chopped Tomatoes in
a 400g PMP, available exclusively
to independent retailers. Crafted
from 100% Italian sun-ripened
tomatoes and processed using
Mutti’s patented method, Polpa
locks in the flavour, aroma and
natural freshness of just-picked
tomatoes. A unique blend of finely
chopped pulp and juice, it delivers
the quality consumers want for
versatile scratch cooking.
In grocery & convenience
multiples, Mutti has driven
premiumisation within ambient
tomatoes adding >£12M in extra
sales this past year.
“As shoppers cook more at home and look for trusted, flavoursome
ingredients, Mutti represents a huge untapped opportunity for the
convenience sector,” says Louise Jobson, Head of Category & Shopper
Marketing, Mutti UK. Backed by a £5M marketing investment in 2025 and
strong repeat purchase rates, Mutti is primed to replicate its grocery success
in convenience. With this exclusive PMP format, independents can unlock a
trusted Italian brand that delivers clear value, premium quality and
sustained growth.
AVAILABLE: through leading wholesalers in 12 x 400g
PMP: £1.65
Jameson, Ginger & Lime RTDs return
JAMESON IS BRINGING BACK A FAN
FAVOURITE – Jameson, Ginger & Lime
Cans – in a larger 330ml format.
Previously available as a 250ml, the
bigger can is being launched during a
championship-worthy season for the
brand, which is comfortably sitting in a
Top 10 position in the UK Spirits
league.
RTDs are holding position as the
number one value-gaining category
across the UK Off-Trade, growing +13
per cent, with pre-mixed whiskey
drinks increasing sales value by £3.5m.
Jameson is growing across both the
On- and Off-Trade, building brand
equity within a key consumption pool
for RTDs, 19–24-year-olds, thanks to
its long-term partnerships including
the English Football League (EFL).
“The RTD market is rapidly
expanding in the UK and Jameson
continues to inspire consumers by engaging them through their passion
points, the number one being football,” said Ian Peart, Commercial Director
for Pernod Ricard UK. “This means, showing up for fans in a way that makes
their matchday experience smoother, with great drinks, prizes, collabora
tions and content that resonates. The new, larger 330ml format will make it
even easier to enjoy a smooth Jameson Irish Whiskey both at home or away.”
AVAILABLE: now, in Co-Op and wholesalers including Bestway and
Dhamecha.
RRP: £2.39
HEINEKEN Strongbow Halloween
campaign
HEINEKEN UK IS
LAUNCHING A NEW
SEASONAL MARKETING
CAMPAIGN for
Strongbow, the UK’s
number one Cider brand
at Halloween. The
“Spine-chilling
Refreshment” campaign
will focus on Strongbow
Dark Fruit, helping
retailers maximise Cider sales in the spooky season.
While Cider sales peak during the summer months, the category
performs well all-year-round . Strongbow, through its long-standing
association with the occasion, significantly over-indexes in the weeks
leading up to 31 October, claiming a category-leading share over
Halloweenwith more being spent on Strongbow than any other brand in
the category.
The ‘Spine-chilling Refreshment’ campaign aims to help retailers
maximise sales by supercharging consumers’ affinity with the brand
through significant marketing investment. Strongbow Dark Fruit will be
unmissable in the lead up to Halloween – with social media promotion,
influencer partnerships, and sampling activations which specifically
target university campuses, driving footfall into local stores.
Retailers can find out more about how to maximise their cider
category sales at Halloween by visiting HEINEKEN UK’s Star Retailer
platform at www.starretailer.co.uk/. The Star Retailer scheme is an
acclaimed, industry-acknowledged loyalty scheme providing beer and
cider category guidance tailored for convenience stores.
CIDER SELLS BEST IN AUTUMN IN: Halloween week
STRONGBOW SPOOKY SEASON CATEGORY SHARE: 20%