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17 OCTOBER 2025 ASIAN TRADER 97
KP Nuts and darts champion Luke Littler
KP SNACKS HAS A MAJOR NEW
ON-PACK PROMOTION FOR KP
Nuts, featuring PDC World Darts
Champion Luke Littler and
offering consumers the chance to
win £180 every 180 minutes.
Launched on Monday with a
prize fund of over £42,000 and
featuring across £1.35 price-marked
packs (PMPs) of KP Original Salted
Peanuts, Dry Roasted Peanuts, and
Aromatic Thai Chilli Flavour Coated
Peanuts, the promotion runs until 7
December ahead of the prestigious
PDC World Darts Championship
taking place in London later this
year. With an easy-to-enter
mechanic, consumers simply scan
an on-pack QR code on promo
tional SKUs, taking them directly
to a dedicated website landing
page to enter the competition.
The campaign celebrates KP Snacks’ partnership with Luke Littler, first launched
in 2024. The new on-pack promotes the natural synergy between KP Nuts, the UK’s
number one nut brand, and Luke Littler, the 18-year-old darts sensation who
became a household name after his World Championship victory last year. The
promotion is set to drive KP Nuts’ sales within the Sharing segment, capitalising on
the popularity of nuts in sharing moments, such as watching the darts with friends
and family.
KP NUTS BRAND VALUE: £103.2m RSV, +4 x size of nearest branded competitor
GROWING AT: +3.8% YOY, ahead of the CSN category.
A chai-infused revolution in spirits
FOUNDED IN EDINBURGH BY
NISHANT SHARMA, Rutland Square
Spirits is a premium spirits brand
fusing India’s tea heritage with
Scotland’s distilling mastery.
Its signature creation is the world’s
first gin fused with white oolong chai
tea from Assam — one of the world’s
rarest and most expensive teas. By
combining premium botanicals with
the delicate warmth of chai spices and
the complexity of fine tea, Rutland
Square has created a unique spirit.
Smooth, aromatic and versatile, it
offers drinkers something they cannot
find anywhere else: the authentic taste
of East meets West in a glass.
Sharma has become a recognised
voice in the UK drinks industry, his
journey profiled by the Financial
Times, Sky News, The Scotsman and
The Express, while his leadership has earned him nominations for the Great
British Entrepreneur of the Year Award and recognition in 40 Under 40 lists. His
story embodies the same ambition and originality that defines the brand.
Rutland Square Spirits has also been one of the fastest-growing challenger
brands in the UK. This success attracted Bollywood star and entrepreneur Vivek
Oberoi, who recently acquired a 21% stake in the company. His involvement
brings global credibility and influence, underlining the brand’s growing
international appeal.
BRAND GROWTH, VALUE: 500% YOY, £30 million
COMING SOON: chai-spiced rum and premium whisky
Why settle for less?
Discover how SPAR Scotland
can help your business thrive.
Discover
Discover
Being a part of SPAR Scotland gives us exclusive
access to Barista Bar, the largest coffee brand
in Northern Ireland.I thought we were already
doing coffee well, but since installing the
machine our sales are up about 50%.
www.sparscotland.co.uk
To find out more, call 01382 512000
or email [email protected]
Innes MacDonald – SPAR Retailer since 2007