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96 ASIAN TRADER 17 OCTOBER 2025
Golden Wonder turns up festive flavours
GOLDEN WONDER – THE BRAND THAT’S BEEN delivering tongue-tingling
crisps with “More Punch per Crunch” for almost 75 years – is about to deck the
snack aisle!
Christmas is the biggest grazing season of the year – parties, get-togethers,
sofa feasts – and shoppers want variety, indulgence and a bit of festive fun.
Golden Wonder is delivering the goods with seasonal favourites that shoppers
won’t be able to resist. Golden Wonder Baubles and Christmas Trees come in
sharing bag formats and the Crisps in multi-packs – perfect for buffets, parties,
and on-the-go Christmas cheer.
The festive line-up includes: Glazed Ham Baubles – bite-sized baubles of
festive happiness; Honey Glazed Christmas Tree Tortillas – sweet, crunchy
Christmas trees to decorate the snack bowls; Turkey & Stuffing Crisps – because
it’s just not Christmas without them; and Beef & Gravy Ridges – thicker cut and
deep ridges to hold our tongue-tingling flavour.
“At Christmas, consumers are looking for something a bit different,” said Matt
Smith, Marketing Director at Tayto Group. “Our festive range brings the joy of
Christmas to the snacks aisle.
WRAPPED IN: Christmas-themed packs t, supported by social media and
shopper marketing activity
HITTING THE SHELVES WHERE: convenience, C&C and delivered wholesale
right now
Danisa Butter Cookies – perfect for gifting
DANISA TRADITIONAL BUTTER COOKIES
HAS been delighting consumers for
decades with its world-re
nowned butter cookies, which
were based on the tradition
al European treats.
Danisa butter cookies
are made from an
authentic Danish recipe,
with the finest golden
butter and high-quality
ingredients, baked to
passion to perfection, and
packed in a rich, premium
tin box. The production
process of Danisa butter
cookies is overseen by Danish
Speciality Foods Copenhagen
Denmark APS, Copenhagen, thus
ensuring that every delectable butter cookie has the same, consistent
creamy texture and exquisite taste.
Danisa Butter Cookies are the proud recipient of the Superior Taste
Award, conferred by the International Taste Institute for the period
2022- 2025. It was also rated as the World’s No 1 Danish Butter Cookie, by
Euromonitor International Ltd, the global research agency. Danisa has
won acclaim across fine stores in the USA, like Whole Foods and Ralph,
and serves as a perfect gifting option for happy consumers in over 80
countries worldwide.
So now retailers in the UK can capitalize on this attractive Danisa pack
and drive sales during the current Diwali festival.
AVAILABLE IN: 3 attractive packs sizes - 200g, 375g & 750g
FROM: leading Cash & Carry depots of Dhamecha, United Wholesale
Scotland, United Wholesale Grocers and other retailers.
Hovis targets sourdough market
HOVIS IS SET TO GROW THE BURGEONING SOURDOUGH CATEGORY with the
launch of its first-ever sourdough products: White Sourdough Cob and Seeded
Sourdough Cob. Directly addressing the growing
consumer demand for high-quality sourdough
bread, the launch provides an accessible
option to the one in four consumers
looking for a change from traditional
sliced bread.
The UK sourdough market is booming – the
category is now valued at more than £170 million.
This surge is fuelled by evolving
consumer preferences and
attitudes to food. For many
consumers, sourdough has
evolved from an occasional
weekend treat to
something that is
consumed across multiple
occasions and throughout
the week.
The new Hovis Sourdough
Cobs are perfectly positioned to
capitalise on this trend while encouraging trade-up within the bakery aisle,
offering greater consumer choice as well as driving broader appeal for
sourdough and attracting new shoppers to the category.
The new products were developed for over a year and use the Hovis signature
starter dough. The dough is slowly fermented for at least 24 hours, resulting in
cobs that deliver a thick, golden crust and great flavour. The cobs are baked in
smaller batch sizes and are hand-finished.
BEEN BAKING NON-STOP FOR: 130 years
SOURDOUGH GROWTH: +56% YOY; 26% category penetration
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RECRUITMENT