FEATURE
PMPS
76 ASIAN TRADER 17 OCTOBER 2025
and launched just in time for peak
summer snacking occasions.
£1.35 PMP sweet spot
Whilst the £1 price point remains
crucial for value perception, the
£1.35 PMP has emerged as a
particularly important format for
independent and symbol stores.
This price point
accounts for 50
per cent of
CSNP sales at
convenience and
symbol independ
ent stores, with 18
of the top 20
best-selling SKUs at
this price mark.
KP Snacks has
capitalised on this
insight with a
portfolio worth
£129m across PMPs
ranging from 40p to £1.35. The
company holds four of the top five
best-selling large PMP SKUs,
including Hula Hoops Big Hoops
BBQ Beef, McCoy’s Flame Grilled
Steak, Nik Naks Nice ‘N’ Spicy, and
Nik Naks Rib ‘N’ Saucy. The
company’s large format PMPs
alone are worth £123.5m.
Innovation within
format
Far from being a static category,
PMPs are seeing significant
innovation as manufacturers seek
to capitalise on emerging
consumer trends. The growing
appetite for spicy flavours, in
particular, has seen multiple
brands launching heat-driven
variants in PMP format.
KP Snacks launched McCoy’s
Hot ‘n’ Spicy earlier this year in
the popular £1.35 PMP format,
delivering signature crunch and
bold flavours to drive brand
penetration. Most recently, the
company introduced Nik Naks
Tangy ‘N’ Cheesy at £1.35 PMP,
combining the brand’s unique
texture with a traditional cheese
flavour.
In 2024, KP expanded its
market-leading PMP range with
Discos Prawn Cocktail £1.35 PMP
and Space Raiders Saucy BBQ
£1.35 PMP, combining the
increasingly popular PMP format
with classic heritage brands
whilst tapping into current
flavour trends.
Golden Wonder has taken
innovation a step further with a
major packaging refresh – its first
in a decade – alongside the
introduction of two new flavours:
Salt & Chilli Chicken and Chip
Shop Curry. .
pladis has also been active in
the NPD space, recognising that
PMPs are key to
successful product
launches in conveni
ence. The company’s
2025 launches include
McVitie’s Gold Billions
Wafer Chocolate &
Hazelnut (PMP 79p),
Jacob’s Cheese & Red
Onion Mini
Cheddars and
Jacob’s Cream
Cheese, Garlic &
Herb Mini
Cheddars (90g PMP at
£1.25), and limited-edition
collaborations such as Jacob’s
Mini Cheddars x Frank’s RedHot
(90g PMP at £1.25).
Health and value
The introduction of HFSS
legislation in 2022 has led to an
increased focus on healthier
snacking options, creating
opportunities for brands
positioned in the better-for-you
space. popchips PMPs, available in
Barbeque and Sour Cream &
Onion flavours, come in at under
100 calories per serving without
compromising on flavour. Worth
£38.8m, the brand offers retailers
a way to cater to health-conscious
consumers whilst maintaining
the value proposition of PMPs.
Similarly, KP Nuts £1.35 PMPs
benefit from nuts being exempt
from HFSS restrictions due to
their natural health benefits.
bear in mind that 80 per cent of
sales in convenience come from
the top six per cent of lines.”
The chilled ready-meals
category is also embracing PMPs,
with Rustlers offering each of its
core range products in price-
marked format following a total
brand refresh. Ross Davison, Head
of Convenience at Kepak,
explains: “Rustlers understands
the role that price-marked packs
have to play in convenience
retailing, with its price-marked
packs available at accessible price
points. This not only encourages
repeat purchase amongst brand
loyalists, it also attracts new
shoppers to the brand.”
Premier Foods has taken an
even more proactive approach,
Whilst savoury snacks
dominate the PMP conversation
– with the segment worth £1bn in
convenience and growing ahead
of major multiples – the format’s
success extends across multiple
categories.
In biscuits, McVitie’s accounts
for six of the top 10 bestselling
lines in convenience, with the
company offering PMPs across its
range of bestselling sweet
biscuits, including Chocolate
Digestives and Chocolate
Hobnobs. However, Woolf
cautions retailers to be selective:
“The core snacking categories,
including biscuits, and crisps, nuts
and snacks, are some of the
biggest opportunities for PMPs,
but in biscuits, retailers should
Savoury snacking: the numbers
behind the growth
The savoury snacking
category continues to
demonstrate
remarkable strength in
the convenience
channel, underpinned
by robust consumer
demand and the growing importance of
price-marked packs
Key market statistics:
99 per cent of people in Great Britain are consuming savoury
snacks [Kantar]
50 per cent are purchasing savoury snacks from convenience
outlets [Kantar]
Bagged savoury snacks are the number one fastest growing
impulse category [Kantar]
The category is worth £6bn a year in the impulse channel
[NielsenIQ]
Growing at +3.3 per cent [Circana]
The PMP advantage:
PMP value share has increased to 62 per cent in 2024,
compared to 61 per cent in 2023 [NIQ]
59 per cent of new product packs sold are PMPs [NIQ]
Sharing bags account for 91 per cent of new product sales in
PMPs [NIQ]
50 per cent of shoppers say they’re more likely to visit stores
with good PMP ranges [Mortar Research]