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46 ASIAN TRADER 19 SEPTEMBER 2025
Belvita Duo Crunch Choco Hazelnut
BELVITA IS LAUNCHING DUO
CRUNCH CHOCO HAZELNUT, a
limited-edition combination of
chocolate alongside high fibre
and belVita’s signature blend of
five wholegrains to reach new
shoppers and drive incremental
sales for retailers.
Available now until December
2026, the launch sees two crunchy belVita biscuits in a new, delicious flavour, made
with the brand’s signature blend of five wholegrains, sandwiched together with a
smooth, chocolate hazelnut filling to create a delicious harmony of consumers’
favourite flavours and textures – the ideal addition to a morning or afternoon snack.
“As with all our products, belVita Duo Crunch Chocolate Hazelnut contains our
signature blend of five wholegrains, and the new flavour addition hopes to reach
new shoppers and drive incremental sales for retailers,” said Nancy Moore, Brand
Manager at Mondelēz International. “Of course, we’re also exciting our loyal belVita
fans with this limited-edition product, and we’re continuing to offer consumers
nourishing and tasty snacks to keep them going throughout the day, whether that’s
as a morning or afternoon snack.”
WEIGHT: 253g, 5x2 packs
RRP: £2.99
Carr’s goes Rosemary Crackers for Xmas
PLADIS’S NEW PREMIUM OFFERING – CARR’S RICH &
SAVOURY ROSEMARY CRACKERS – joins the popular Carr’s
Seasonal Selection, which will once again provide retailers with
an opportunity to drive higher value sales among shoppers
looking to elevate their savoury biscuit selections during the
festive season.
“Rosemary is a popular flavour, which makes our new Carr’s
offering perfect for festive snacking. Carr’s is the #1 premium
cracker brand during the Christmas season, where it plays into
hosting and social occasions when people are willing to spend
more,” said Brand Manager Beth Owen.
Also new for this festive season is Christmas jumper-
themed livery for the Jacob’s Christmas Caddy range: Mini
Twiglets (200g NHFSS) have a reindeer-themed pack; Crinklys
Cheese & Onion (200g NHFSS) feature Santa Claus; Treeselets
(280g) are sporting foxes, while Mini Cheddars Original (260g)
are home to snowmen. Jacob’s Caddies are worth over £16.4m.
“The new pack designs are synonymous with Christmas,
designed to unlock family fun and enjoyment for younger
consumers,” said Ciaran Conway, Senior Brand Manager. This fully recyclable and
unique pack format is a firm Christmas favourite that people seek out.”
JACOB’S CHRISTMAS CADDIES: RRP £2.50, available now
CARR’S RICH & SAVOURY ROSEMARY CRACKERS: RRP £1.99, rolling out from end
September
Bournville back on TV for first time since 1982
CADBURY HAS UNVEILED A MAJOR NEW BRAND campaign for its dark chocolate brand, Bournville
– the first in almost 50 years. The campaign marks the product’s return to advertising and introduces a
new brand platform: ‘Made to be enjoyed, not endured’.
The punchy campaign positions Bournville as the antithesis of bitter hard-to-enjoy dark chocolate.
At the heart of the campaign is a comic film that follows two puffed-up dark chocolate aficionados in a
hilariously sharp and self-aware film that flips category conventions on their head positions Bournville
as the antidote to dark chocolate elitism.
The campaign – which follows the recent launch of two new Cadbury Bournville flavours, Salted
Caramel and Chopped Hazelnut – will roll out across out-of-home, radio, YouTube, video-on-demand
and social, with distinctive red-and-white Bournville branding highlighting the simple pleasure of the chocolate itself.
The campaign follows the recent launch of two new Cadbury Bournville flavours, Salted Caramel and Chopped Hazelnut. The introduction of two new variants looks
to broaden the brand’s appeal and drive excitement in the category. Cadbury has unveiled a major new brand campaign for its dark chocolate brand, Bournville - the
first in almost 50 years. The campaign marks the iconic product’s return to advertising and introduces a new brand platform: ‘Made to be enjoyed, not endured’.
CAMPAIGN LIVE FROM: it’s live right now
ALSO AVAILABLE: Cadbury Bournville Old Jamaica, Cadbury Bournville Orange – both 100g RRP £2.20
Go skiing with Rubicon Raw
AG BARR’S RUBICON RAW IS GIVING SHOPPERS
THE CHANCE TO WIN the ultimate ski festival
experience with a new on-pack promotion, launching
mid-September.
One lucky winner will experience a weeklong
whirlwind of sensational snow sports, après-ski and
parties with VIP tickets to Snowbombing Festival in
Austria in April 2026. Retailers will be able to drive sales in store with a full toolkit
of impactful PoS, and backed by a wider £1.5 million advertising investment this
year, set to reach two in three big can drinkers by the end of 2025.
Meanwhile, the Barr brand – a top three S&I carbonates – is launching two
limited-edition “Sensations” flavours, Sour Sensation Apple & Cherry - a vibrant
fruity fusion with a zesty kick of sourness - and Cool Sensation Blue Razz - fruity
blue raspberry with a smooth, cooling finish - will be available for 12 weeks from
this month. The new flavour combinations have been developed against growing
trends, tapping into consumer demand that gravitates towards more complex
textures and tastes, alongside flavours that appeal to both adults and the
younger generation.
A range of impactful and eye-catching PoS will be available to create theatre
and drive Barr sales
RAW’S INCREMENTAL SALES: 60%
RAW PMP PRICE: £1.19 (£1.25 plain pack)
Cactus Jack’s turns twenty with
energetic rebrand
CACTUS JACK’S, THE NUMBER-TWO SOUR
SHOT BRAND IN convenience, is celebrating
its 20th year with a bold new rebrand and is
unleashing two vibrant new flavours. Since
2005 the cult-favourite shot brand has sold
25m bottles nationwide and is still thirsty for
more. Get ready for a relaunch on an epic
scale. A fresh new look, amped-up
personality, and a clear mission – to instigate
unforgettable experiences.
Cactus Jack’s is performing strongly in a declining UK liqueur market in 2025
as the #2 sour schnapps brand in the UK market (whole market volume and
value), with +1.4% Total market value growth (MAT Aug 2025) and +1% Conveni
ence value growth MAT Aug 2025. The brand’s 2025 refresh injects fresh energy
and standout flavour into the spirits aisle, offering real point-of-difference in a
category crying out for personality. With bold branding, high-velocity flavours,
and disruptive marketing, Cactus Jack’s is ready to help retailers capitalise on
Gen Z’s thirst for flavour and fun with products that fit their vibe.
Uncover the full range of sour schnapps flavours with Wicked Green Apple,
Electric Blue Raspberry, Red Cherry Rebel, Cola Kick, Fruit Salad Frenzy, Peach
Pucker and Twisted Strawberry & Lime.
ABV: all a party-friendly 15%
AVAILABLE: via major wholesalers in 700ml & 500ml PMP