MUST STOCK
19 SEPTEMBER 2025 ASIAN TRADER 45
Penguin Selection Box for Xmas
THIS YEAR PLADIS IS
LAUNCHING ITS FIRST-EVER
McVitie’s Penguin Selection
Box. It is packed with six
Penguin treats: two Penguin
Milk Chocolate Original bars;
one Penguin Mint; one Penguin
Orange; one Penguin & Friends
Cocoa & Orange Biscuits, and
one Penguin & Friends Cocoa
Biscuits. The box comes in
bright seasonal packaging
featuring penguin jokes, along
with a maze and word search.
pladis is also bringing back the popular Flipz Gingerbread Pretzels in a
bigger 150g sharing bag. Building on the brand’s combination of sweet, salty and
crunchy, this limited-edition flavour taps into the season’s most sought-after
taste. Gingerbread is among the fastest growing seasonal flavours, with
double-digit growth across Autumn and Winterproduct launches.
Flipz, now worth £17.6m RSV and growing at +24.1% YOY, has become a firm
favourite for younger snackers looking for bold flavours and textural excitement.
“Flipz is all about delivering a playful balance of sweet and salty with a crunch
that keeps people coming back for more,” said Emma Johnson, Seasonal Brand
Manager. “The gingerbread flavour not only taps into a top seasonal trend, but
our larger 150g bag means there’s even more to enjoy – whether it’s shared
around or saved for cosy nights in.”
PENGUIN BOUGHT BY: 25% of households
BRAND WORTH: worth £37.6M with +20% YOY growth
MÁS+ is proving a game-changer in
hydration drinks with Miami Punch
DEVELOPED WITH FOOTBALL LEGEND LIONEL MESSI
HIMSELF, MÁS+ by Messi delivers Positive Hydration: a
next-generation sports drink with added vitamins and
minerals, balanced electrolytes, natural flavours, no
artificial sweeteners or colours, low sugar, and just 10
calories per 500ml bottle. It’s exactly what young, all-day
ballers want – and what parents are happy to buy. The
Miami Punch flavour strengthens a core range alongside
Berry Copa Crush, Orange D’Or and Limón Lime League.
Already shaking up the category, MÁS+ is bringing
new shoppers into Soft Drinks, driving incremental
growth and delivering strong rate of sale with a Better
For You, low-sugar option that excites shoppers and
refreshes the fixture.
MÁS+ BY MESSI AVAILABLE IN: 500ml bottles
RRP: £1.75–£1.99
To the core: Green Apple joins
White Claw’s permanent line-up
LAUNCHED AT THE START OF SUMMER, White Claw Green
Apple has already become one of the top sellers in the range
– so successful it’s now a permanent core flavour, alongside
Black Cherry, Mango, Raspberry and Natural Lime. At just 95
calories per can, 4.5% ABV and made with natural flavours,
White Claw continues to resonate with young adults looking
for lighter, “better for you” alternatives to beer and sugary
pre-mixed cans.
White Claw is growing more than five times faster than
the total pre-mixed category and that growth is translating
into strong rate of sale, with Green Apple pulling in new
shoppers and delivering consistent turnover.
VOLUME GROWTH: White Claw +26% vs. Total RTD
category +5% [Source: Circana, MAT to 07/07/25 vs. YA, All
Outlets]
WHITE CLAW AVAILABLE IN: 330ml cans, RRP £2.25
Pretzel Pieces from Snyder’s of Hanover
PRETZEL ENTHUSIASTS SNYDER’S OF HANOVER HAVE LAUNCHED Pretzel
Pieces into the UK market, available in four flavours — Cheddar Cheese, Honey
Mustard & Onion, Hot Buffalo Wing, and Jalapeño — offering an alternative to the
more traditional salted and unflavoured pretzel options.
Snyder’s of Hanover’s Pretzel Pieces are generous chunks of Hard Pretzels
bursting with intense flavour combinations, such as the spicy kick of jalapeño, the
intense taste of cheddar cheese, the tangy blend of honey mustard and onion, or
the fiery heat of buffalo wing seasoning. Pretzel Pieces offer a convenient snack, perfect for on the go or for enjoying a movie night at home.
““We’re delighted to be bringing Snyder’s of Hanover Pretzel Pieces to the UK market,” said Blanca Cerro, Campbells Growth Marketing Lead. “We believe
dedication to craftsmanship can make the ordinary extraordinary. We exist to make the best pretzels, like we have since 1909, and it’s this heritage that consum
ers know and love us for today.”
Founded in 1909, Snyder’s of Hanover has a rich heritage, rooted in tradition and a dedication to true pretzel craftsmanship that has defined the brand for over
a century.
SIZE AND PRICE: 110g bag RSP: £2.50
DISTRIBUTION: Euro Food Brands.
Cadbury Brunch adds 10-bar value pack
CADBURY BRUNCH HAS LAUNCHED
STAND-OUT PACKAGING with bolder
graphics that highlights the brand’s taste
credentials as well as its ingredients, dialling
up the brand’s Cadbury distinctive purple.
The new design is designed to recruit new
consumers to the category whilst appealing
to loyal shoppers of the brand, maintaining
its position as a go-to snack to satisfy
cravings, morning or afternoon.
In addition, the Cadbury Brunch range
now includes a new value pack for the No. 1
SKU in healthier biscuits, Chunky Choc Chip,
which is available across the UK from
mid-August. The value pack has 10 bars — an
additional six bars to the standard pack
— and aims to meet the needs of large families and shoppers looking for
better value. The bars are packed with a mix of textured cereals: oats, bran
flakes and rice crispies, mixed with a drizzle of honey, topped with chocolate
chips and dipped in Cadbury milk chocolate.
“Cadbury Brunch Chunky Choc Chip is the best-selling product and
number one healthier biscuit SKU in the UK market,” said Brand Manager
Bethany Wenn. “We know families enjoy this product, and we want to offer
them a value option better suited to their daily needs, perfect for stock-up
missions.”
ALSO AVAILABLE IN: Light version with under 100 calories in a five-bar
format
VITAL STATS: RRP £2.49 (280g – 10x28g) with 6 packs in SRP box