MUST STOCK
MUST STOCK
27 JUNE 2025 ASIAN TRADER 47
With strong margins to boost your business, nine bold
fl avours and a range of nicotine strengths that caters
to every preference, Swedish-made FUMI is the perf ect
addition to your Nicotine Pouch category.
NEW ELEVATED
FLAVOURS
MUST STOCK
27 JUNE 2025 ASIAN TRADER 47
BrewDog c-channel exclusives
TAPPING INTO THE EVOLVING FRUIT BEER TREND, BrewDog
has collaborated with Co-op and Booker to introduce two new
fruity beers, exclusively to the convenience channel.
Fruit Burst IPA (4.4%ABV) is a session-able modern pale ale
bursting with tropical, passionfruit and berry. Crafted with bold
hops for a perfectly balanced and accessible brew, Fruit Burst is
available now exclusively to the Co-op Group.
Additionally, exclusively to Booker, Orange Crush (4.3%
ABV) is a freshly peeled IPA, with tangy citrus aromas tangoing
alongside zesty orange peel and sherbet.
4 X 330ML CAN: Fruit Burst (RSP: £6, £5.50 promo) Orange
Crush (RSP: £7.49, £5.99 promo)
SHOPPER DATA SHOWS: fruit beers over-index in summer
Swizzels HFSS-compliant Squashies
SWEET MAKER SWIZZELS HAS LAUNCHED two brand new
products – Squashies Tropical and Squashies Sour Shooting Stars.
Landing on shelves in time for summer, the new additions to the
Squashies line-up – the number-one sugar hanging bag in the UK
– reflect the rising popularity of sour and tropical flavours.
In response to the increasing consumer demand for healthier,
lower-sugar products, both the Sour Shooting Stars and Squashies
Tropical are HFSS-compliant, (Tropical also available in PMP) for
shoppers seeking a treat that is lower in sugar but doesn’t compro-
mise on taste.
FEATURES: Tropical fun parrot, pineapple, watermelon; Sour pink
lemonade, starfruit, peach
MERCHANDISED AS: hanging bags with an RRP of £1.15
Bebeto expands freeze-dried candy
FOLLOWING THE SUCCESS OF ITS FREEZE-DRIED SWEETS – nearly
£4 million in RSV in six months – confectioners Bebeto announced two
new flavours in its Freeze Crunchy range: Bubble Gum Bottles and
Blue Raspberry Rings.
Each resealable pouch preserves the Halal-certified sweets’ signa-
ture crunch by locking out moisture.
The freeze-drying process – commonly used in space exploration
and emergency rations – freezes the sweets before using a vacuum to
extract moisture. The result is a bold flavour experience and an
ultra-crunchy texture that consumers have dubbed a total game-
changer.
IN: shelf-ready packaging (SRP), 12 x 35g pouches, RRP £2.00
OUT: now from wholesalers including Parfetts, Dhamecha, and many more