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27 JUNE 2025 ASIAN TRADER 49
Robinsons Orange & Mango RTD
SQUASH BRAND ROBINSONS IS UNVEILING THE latest flavour
in its Ready-to-Drink range with Orange & Mango in a 500ml
format, with no added sugar.
Joining the existing Raspberry & Apple and Blackberry &
Blueberry variants, Orange & Mango will expand the Robinsons
Ready-to-Drink range with another popular flavour choice for
shoppers. The launch will be supported by the product’s
biggest ever above-the-line campaign, with over £1m invested
in advertising across the Robinsons Ready-to-Drink portfolio,
and product sampling that looks to make the campaign
unmissable this summer.
ORANGE FLAVOUR ACCOUNTS FOR: 37% of Robinsons’ sales
500ML MRSP: £1.79 plain packs, £1.15 PMP
Werther’s Original design refresh
TRADITIONAL SUGAR CONFECTIONERY
BRAND Werther’s Original is unveiling a new look
– an elegant redesign across its portfolio and the
most significant update in its history.
Werther’s Original is the world’s largest
caramel brand and currently worth £36 million in
the UK. With 96% brand awareness, the refresh
builds on this strength and will make it easier for
consumers to explore the growing range,
including Creamy Filling, Salted Caramel Cream,
Chocolate covered caramels and a range of
sugar-free options along with its much-loved Butter Candies and Creamy Toffees.
WERTHER’S ESTABLISHED IN: 1903
NEW PACKAGING ROLLING OUT: June 2025
Kellogg’s non-HFSS
High Protein Bites
KELLOGG’S HIGH PROTEIN BITES COME IN a
rich Choco Hazelnut flavour, high in fibre,
non-HFSS, with 21% plant-based protein, offering
a cereal for those looking to build more protein
into their day. With a growing trend for more
protein at breakfast time, more cereal products
are calling out Protein benefits on pack – up by
23% in the last year. Kellogg’s new High Protein
Bites will help to provide greater choice for those
looking to kick start their day by incorporating
more protein into their daily routines.
AVAILABLE TO CONVENIENCE FROM: July
SIZE AND PRICE: 400g, RRP £3.50
Fiona & Vince Malone from Tenby
Stores: “We’re delighted to be
able to expand our home delivery
service to include more vulnerable
members of our community.”
Sheraz Awan from Westerhope
Convenience Store: “We’re
planning to expand our community
shop and the free food offered for
those in need of our support.”
16 winning National Lottery
stores, voted for by the public
for their outstanding local
community support, each
won £5,000! Here are some
examples of how the winners
plan to spend their prize...
Meet Allwyn’s
Local Retail
Champions
Regional
Winners!
A competition from Allwyn, operator
of The National Lottery
Knorr relaunches Aromat seasoning
KNORR HAS RELAUNCHED AROMAT
all-purpose seasoning with two new
flavours, aiming to boost penetration
by appealing to younger shoppers and
unlocking new growth opportunities
for the brand.
Aromat is also getting a fresh new
look, in-store activations and a social
and digital media campaign. The new
Aromat will roll-out across grocery
retailers from this month. First
launched in 1952, Knorr Aromat has been a kitchen staple for generations, adding a
flavour boost to everything from everyday eggs and salads to special occasion
roasts and pasta dishes.
NEW FLAVOURS: Garlic Aromat and Chili Aromat
KNORR’S AROMAT GROWTH: ahead of category – 33% vs 18%
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27 JUNE 2025 ASIAN TRADER 49