MUST STOCK
48 ASIAN TRADER 27 JUNE 2025
Bacardi brings back Breezer
IN RESPONSE TO THE STRONG DEMAND FROM
a new generation of consumers for RTDs with a
fruit-forward taste, Bacardi is bringing Breezer
back to the UK.
Flavoured Alcoholic Beverages (FABs)
account for nearly half of the growing RTD
category and a name as recognised as Breezer
for quality and taste will help drive the category’s
growth even further. Breezer has an ABV of 3.4%
and will be available in 27.5cl glass bottles from
June in brand new Zesty Orange, Zingy Lime and
Crisp Watermelon flavours.
FLAVOURED ALCOHOLIC BEVERAGES (FABS)
UK VALUE: over £300m in the UK
FIRST LAUNCHED IN UK: 1990, quickly becoming a nationwide
phenomenon
Nordic Spirit meets
demand for flavours
JTI UK HAS EXPANDED ITS SUCCESSFUL
Nordic Spirit range with the introduction of
three on-trend flavour variants designed to
elevate the consumer experience and cater to the
growing demand for berry and tropical flavours. The
flavours feature a quicker and stronger flavour release,
alongside increased moisture content. The packaging and pouch size
has also been changed to be more convenient for the user.
With the pouch market continuing to grow, Nordic Spirit’s latest
offering combines stronger and more instant flavours to provide
consumers with a superior pouch experience.
NEW FLAVOURS: “Raspberry”, “Tropical Mix”, “Forrest Berries”
NORDIC SPIRIT MONTHLY SALES: £4.5m
New Ploom Aura set for rollout
JTI HAS LAUNCHED PLOOM AURA, its next generation
heated tobacco device in the Reduced-Risk Products
(RRP) category, in Japan.
In parallel, JTI will roll out EVO, its exclusive and
premium heated tobacco sticks (HTS), to complement
Ploom Aura. A nationwide launch of Ploom Aura and EVO
will start on July 1 in convenience stores and tobacco retail
shops. Ploom Aura will then roll out globally in the near
future. The new Heat Select System offers four modes for
users to customise their experience in line with their
preferences.
JTI INVESTMENT IN RRP: £3.34bn 2025-2027
EVO STICKS MADE FROM: high-quality blended tobacco
leaves
Lando Norris Monster Zero lands
FORMULA 1 FRONT
RUNNER LANDO
NORRIS HAS teamed up
with Monster Energy and
Coca-Cola Europacific
Partners (CCEP) to
launch an all new zero
sugar energy drink –
Monster Lando Norris
Zero Sugar.
The new liquid combines the powerful Monster Energy blend
with a unique, refreshing Melon Yuzu flavour, which, according
to CCEP, is unlike anything else in the energy drink market. It
follows Monster’s tradition of successful hero-can launches. Its
Lewis Hamilton Zero Sugar delivered more than £21.7m in value
sales in its first year in the market.
ZERO SUGAR ULTRA GROWTH: 18% sales YOY to +£210m value
AVAILABLE: now, in plain and PMP 500ml cans, plain 4x500ml
multipacks
Coca-Cola returns
as Premier League
soda partner
The Coca-Cola Company
has announced a new
three-year partnership
with the Premier League,
signalling the brand’s
return to the world’s
most-watched football
league.
The soft drinks giant
said the partnership will
bring supporters closer
to the action through
exclusive fan activations,
centre circle experiences,
access to tickets, as well
as becoming a partner of
the upcoming Premier
League Summer Series.
Coca-Cola will
activate the sponsorship
across multiple brands
within its portfolio,
including Coca-Cola
Original Taste, Coca-Cola
Zero Sugar, Powerade
and Smartwater.
The partnership will
launch for the 2025/26
season with an exclusive
on-pack promotion in
stores across the UK and
Ireland. More details will
be announced in due
course.
The deal marks a
return to the Premier
League for Coca-Cola
after the company
initially partnered with
the competition from
Season 2018/19 onward.
BrewDog hits refresh on packaging
BREWDOG HAS UNVEILED A
SERIES OF updates to the
packaging designs for its
core range of beers. Punk IPA,
Hazy Jane, Lost Lager and
Elvis Juice have all been
refreshed with a new design
that evolves the branding. The new
designs will appear across all
packaged formats of the beers including bottles, cans and outer packs.
BrewDog last changed its packaging in 2020, and many of the key
components from those designs remain, such as the colour palette and
banding across the cans, and the BrewDog brandmark remains unchanged.
FIRST BEER IN NEW PACK: Hazy Jane
BREWDOG BESTSELLER: Punk IPA
Pilgrims Choice gets new packaging
PILGRIMS CHOICE, THE UK’S
NO.2 CHEDDAR BRAND, is
introducing vibrant new pack
designs and complementary
packaging formats. The striking
new look, phased in across the
entire Pilgrims Choice range, will deliver massive standout on shelf, elevating the brand,
the consumer experience and the overall cheese fixture.
The new Pilgrims Choice on-pack branding retains its signature black background
and logo while creating real drama and standout shelf appeal, complemented by a new
block format, featuring a more impactful and user-friendly 90 x 140mm cut face.
SUPPORTED: from September by 360 degrees above- and below-the-line campaign
42-MICRON FILM DELIVERS: 15% reduction in plastic compared to previous packaging
Why
Why
We’ve been working closely with SPAR Scotland across our five sites for several years; with recent
investments in Kessock and Watermill, and the full rebuild of our Banff site. The support, brand
strength, and reliable service SPAR provides has been a big part of our growth and we’re committed
to developing the business for the future.
To find out more, call 01382 512000 or email [email protected]
www.sparscotland.co.uk
Discover how SPAR Scotland can help your business thrive.