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MUST STOCK
46 ASIAN TRADER 27 JUNE 2025
LU unveils 2025
pack design
BISCUIT BRAND LU, RENOWNED FOR ITS
rich French heritage and delicious quality,
has a new design and visual identity that
aims to redefine indulgence in the biscuit
category, establishing LU as a premium
brand platform.
Since its launch in 2021, LU’s heritage has resonated well in the UK. The range is presented using
distinctive, bold bright colours to differentiate each biscuit in the range and ensure strong standout on
shelf.
Each pack also carries real product photography and the LU angel, “Pheme” – the brand’s premium
quality mark.
LU GROWTH: fastest in Special Treat Biscuits segment, +28.7% value
RANGE PRICES: all RRP £2.25 except Le Petit Chocolat 100g PMP (£1.89)
Hay fever means Fisherman’s Friend
HAY FEVER SEASON IS HERE, AND levels of suffering
are shaping up to be more severe than ever, millions of
shoppers are already reaching for products to help
relieve their symptoms. We’ve also hit grass pollen
season – which runs from mid-May to July – when most
people suffer.
Demand for remedies – and Fisherman’s Friend
– continues to grow. Sales of the hay fever and allergy
relief category soared in value by 23% last summer
versus 2023, with units up 13%. Fisherman’s Friend
sales are up 22%, and units up 12%.
AVAILABLE IN: nine strong, minty and fruity flavours
RRP: 99p per 25g pack
Maltesers White chocolate returns
MARS WRIGLEY HAS ANNOUNCED the long-awaited return this
month of its Maltesers White Chocolate, after more than a decade.
The company said the relaunch comes in direct response to
significant consumer demand and not only caters to the rising
popularity of white chocolate (the sub-category saw a 12% uplift in
2024) but also taps into shoppers’ desire for nostalgic products.
“Consumers absolutely love Maltesers white chocolate and
have been clamouring for us to bring it back,” Clare Moulder,
Maltesers senior brand manager at Mars Wrigley, commented.
PARTICULARLY APPEALS TO: under-35 demographic
COMES IN: Single (30g), Treat PMP (54g), Core Pouch (74g) via
wholesale