FEATURE
BBQ AND SUMMER PRODUCTS
40 ASIAN TRADER 27 JUNE 2025
shoppers more inclined to trade
up to premium food and drink
options when dining at home,”
he reveals. “Tyrrells 150g
Sharing bags are key products to
capitalise on, offering classic
and tasty flavours. Full of
personality, the Tyrrells brand
has taste and quality at the heart
of its offering and delivers the
perfect accompaniment to a
glass of wine or cider.
And don’t forget chocolate,
which might seem odd in
summer temperatures, but
which actually sets very well as
a treat in a BBQ context when
chilled and fresh from the ice
locker, indoors or out.
As Susan Nash, Trade
Communications Manager at
Mondelēz International,
explains, “Cadbury is turning up
the cool this summer with the
launch of four limited-edition
Cadbury Dairy Milk Summer
Edition bars and brand-new
Cadbury Dairy Milk Iced Latte
flavour.”
Here’s the key detail: the
packaging innovation features
four summer-themed designs,
all reflective of a traditional
British summer: deck chairs,
umbrellas, kites and inflatables.
Using thermochromic technol
ogy, the wrapper visually
transforms to reveal a deep blue
colouring when each bar is
chilled.
Retailers can purchase a
mixed case containing all four
designs, and consumers are
encouraged to look for the
different pack designs, which
are all available across 110g
packs. Each pack has an image
encouraging consumers to Chill
to Reveal the unique design.
“The Chill To Reveal launch
is set reignite the popular
debate around where to store
chocolate as we head into
summer and firmly positions
chocolate as a snacking option
throughout the summer
were
worth £1.7bn and £380m,
respectively [Nielsen IQ]. In the
impulse channel, specifically,
beer sales reached £406m and
cider impulse sales reached
£112m.”
He notes that the summer
months see strong growth of
berry and exotic flavoured
ciders, with berry flavoured
cider SKUs accounting for 24.3
per cent of overall cider sales –
including mainstream and
premium options.
“Retailers can make the most
of this growth by stocking
shopper favourites such as
Strongbow. Bestsellers in the
range include Strongbow
Original and Strongbow Dark
How can retailers make the most of
summer wine sales?
Some outdoorsy tips for BBQ
tipples from Tom Smith,
Marketing & Category
Director at Vinarchy (recently
formed through the merger of Accolade Wines
and Pernod Ricard Winemakers)
Offer a broad range across all colours and formats from key
brands
Stock key origins; Australian wine remains an origin pillar for
accessible price points in convenience. France and South
Africa represent the fastest growing countries of origin
Make sure white wines are chilled for immediate consumption
Highlight appropriate gifting options and cater for seasonal
changes
SEL educational insight helps shoppers make better informed
purchases
Get yourself into a pickle!
Lesley Parker, Senior Brand
Manager for Kühne gherkins at
UK distributor RH Amar, explains
the growing popularity of the
crunchy, tasty accompaniments at the BBQ
table
Kühne Sweet & Sour Gherkins (330g): Contributing to
category growth with a +58.5% increase in value.
Kühne Burger Crinkle Cut Gherkins (330g): Popular among
BBQ enthusiasts and burger lovers, with sales up +38.5%.
Kühne’s premium 330g gherkins range has grown +20.1%% in
value, signalling the sales opportunity for the brand’s core
range within wholesale and retail.
Gourmet Selection sales are booming, with Honey cornichons
seeing a +144% uplift in sales and the brand’s Herb cornichons
posting a +135% rise.
Kühne products also over-index among higher-spending,
affluent consumers, who are willing to pay for better quality.
months,.” Says Susan.
Washing it all down
Obviously – obviously – there
might be a little bit of action
with the beer, wine and
cocktails at any self-respecting
BBQ, and although we cover
summer sipping quite exten
sively in the Carnivals and
Festivals feature in this issue, it
is worth looking here at a few
choice BBQ picks and current
trends.
Ciders for summer and
chilled, refreshing lagers are
obviously a big way to go for
BBQ stocking, as is white and
especially rosé wine, which is
doing phenomenally well as a
summer tipple.
“Beer and cider sales
both jump during the
summer months, as
people prepare to
organise days out or
celebrations at home
with their friends and
family,” says Alexander
Wilson, Category &
Commercial Strategy
Director at HEINEKEN
UK. “Looking at sales
throughout June, July
and August last year,
beer and cider sales