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NEWS
4 OCTOBER 2024 ASIAN TRADER 5
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The EU has called on members
to ban smoking and vaping in
outdoor areas including
playgrounds, swimming pools
and restaurant patios as part of
a crackdown on second-hand
smoke.
In a non-binding recom-
mendation, the European
Commission said extending
“smoke-free environment
policies” would better protect
people’s health, and in
particular that of children.
It urged the bloc’s 27
countries to extend restric-
tions in place for cigarettes to
cover electronic cigarettes and
other emerging
products, such as
heated tobacco
devices, “which
increasingly
reach very young
users”.
“We have a
duty to protect our citizens, in
particular children and young
people, against exposure to
harmful smoke and emis-
sions,” said health commis-
sioner Stella Kyriakides.
Emissions from electronic
cigarettes also typically
contain nicotine and other
toxic substances that are
harmful also to
second-hand
smokers,
according to the
WHO.
Among the
locations where
all smoking
should be banned, the
commission listed bus stops,
zoos, rooftop bars and cafe
terraces.
The EU is aiming to reduce
smoking from around 25 per
cent now to less than fi ve
percent of the population by
2040, with its “Beating Cancer
Plan”.
EU calls for outdoor smoking,
vaping bans
The vanity of vodka – we
The vanity of vodka – we
can make it work harder
can make it work harder
Nick Gillett is
Co-founder and
Managing
Director of
successful
spirits
distributor
Mangrove Global, as well as an
industry expert and
commentator. In his column for
this issue, Nick celebrates the
potential of more vodka variety
in-store
I would bet my life that there’s not a
booze shelf out there – of trade or on
trade – that doesn’t have at least one
variety of vodka upon it. Vodka is the
world’s biggest spirits category in the
world by volume but is it, well, just a
little bit dull? There’s absolutely no
doubt there are some great brands
doing exciting things but, compared
to other categories, you have to look
quite hard to fi nd them. Here’s how to
inject some excitement into your
in-store vodka range…
You probably stock a staple
vodka or two that you know will
always sell. But where’s the excite-
ment in that? Trialling an independ-
ent brand or two, at a more premium
price point, will bring some interest
to the range and perhaps even
encourage an upgrade. There are
some great British producers doing
good work in this space, like East
London Liquor Company, FAIR, and
Portobello Road Distillery. And
some of these brands are bringing
sophisticated flavoured varieties
too, such as Toasted Coffee Bean
vodka from Portobello Road – an-
other good way to expand and
diversify your in-store range.
Beyond that, we’re seeing a huge
uptake in ready-to-drink and
ready-to-serve products (expected
to grow at a volume CAGR of 6% up
until 2027) – covering the full
spectrum from premixed cans
through to premixed cocktails. If your
customers like convenience, RTDs are
worth trying out, and remember to
keep them cool so they’re ready to
sip. Mick Jagger said, “There are no
absolutes in life – only vodka” but that
doesn’t mean we can’t do a little more
with it!
Ads for junk food on TV are to
be banned from airing before
the 9pm watershed as part of
the government’s drive to
improve public health, the
Labour government con-
fi rmed.
Also, online ads for
products that are high in fat,
salt and sugar will be banned
altogether. Andrew Gwynne,
the public health minister,
told the Commons that both
measures will come into force
in October 2025.
Gwynne told MPs in a
written ministerial statement
that Labour was taking action
because of widespread
concern about the number of
children in England who are
overweight.
“We want to tackle the
problem head on and that
includes implementing the
restrictions on junk food
advertising on TV and online
without further delay. We will
introduce a 9pm watershed on
TV advertising, and a total ban
on paid-for online advertising.
“These restrictions will
help protect children from
being exposed to advertising
of less healthy food and drinks,
which evidence shows
infl uences their dietary
preferences from a young age.
The previous Conservative
government pledged to bring
in the TV watershed ban from
January 2023. But a month
before its introduction, Rishi
Sunak decided to delay it until
2025. Boris Johnson, one of Su-
nak’s predecessors, had
planned to implement the
same measure. But he too put
of plans to do so to help
families deal with the
cost-of-living crisis.
A number of items will be
exempt from the new restric-
tions as they are already
subject to separate regula-
tions. This includes baby
formula, processed cere-
al-based foods for infants, diet
replacement products,
medicinal drinks and approved
meal replacement products.
No more pre-watershed burgers after October 2024
Junk food ads to be
Junk food ads to be
banned on daytime TV
banned on daytime TV
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NEWS/COMMENT
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